I am struck today by yet another ad for a “digital” device, This time, a grey card.
Here’s the online product description:
Let’s parse that, shall we? Read all the bullets and you see that they are either circular (it is for digital because it was “designed for digital”), or irrelevant. Or dumb (“susceptible to damage”: what, digital photographer damages cardboard more than film photography did?)
The only “advantage” that has anything to do with anything is “spectrally uniform”. Well, so are the old pieces of cardboard. There is really nothing in there that has anything to do with “digital”, so why they say “these will not work for film cameras” is beyond me.
Or rather, it is not beyond me.
It’s called “marketing”.
Companies want you to buy things, and re-labelling everything “digital” takes advantage of gullible innocents, who think they must buy new UV filters, grey cards; anything they can stick the word “Digital” in front of. Soon we will have digital camera straps!
So, my advice: when something you already own is re-marketed with the word “digital”, be very suspicious. It’s quite probably just a money grab.
Those of you who live in, or near, Brantford: I am holding a meetup Saturday, 10AM… read all about it here. There is still space.