My friend and colleague Riker from Riker VP, shot a number of ways using flash:
 My favourite first: Using an off-camera flash with the Honl softbox:
 Using an off-camera flash direct – not as good, harsher, with shadows:
 Using an on camera speedlight directly aimed forward from the camera:
And  – using bounced flash off a ceiling a little way behind me:
Numbers 1 and 4 are by far the best – the choice is yours. As long as you see that 3, and to a slightly lesser extent 2, are poor. Flash is all about
- how soft it is and
- what the direction of the source is.
As long as you always think consciously about those two, you’re good.
This is part of what I am teaching in Rotterdam today… momentarily!