Photography as a business?

If you want to make money with your photography, then I have some advice for you.

Here we go:

  1. First, forget about it.
  2. Then, if you still want to: go for it and follow your dream.

But in that case, do it cleverly – run it like a business from the start. Profit and loss. Accounts. Taxes. Budgets. Forecasts. Marketing budgets. Reviews. And so on. My Small Photography Business course starts again tonight at Sheridan College. I take 20 students through what, as a business executive, as a small business owner, and as a photographer, I have learned over the years.

  • Photography skills
  • Photographic Equipment
  • Office equipment and -tools
  • Marketing
  • Accounting and bookkeeping
  • A business plan
  • Admin work

One small but significant part of a photography business is your web site. Can I suggest the following:

  • Keep it simple.
  • Make it about your clients, not about you.
  • Be clear: why you? Not because you make good pictures: presumably that is a given. What’s in it for the client – why should he or she choose you, not someone else?
  • Remove barriers. No slow-loading flash, unnecessary music, absent email addresses, compulsory fields, or other hoops for your clients to jump through.

I have seen some bad ones, but I think I have just re-found the worst web site I have ever seen. Since it belong to a working photographer I will not share it here, but I am so tempted.


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