[a repeat from 2014]:
I generally recommend doing things only if they need to be done. And one of those things is a make-up artist (a “MUA”). You can be pretty sure that TV producers, for example, would not use make up artists if they were not necessary. But they are.
Witness this “before” and “after”:
Make up artists do not just fix blemishes. They also shape the face so it is suitable for the shoot. Here’s MUA Melissa Telisman doing her thing:
And here’s what that results in:
Glamour and perfection without “photoshopping”, which I am not a fan of. But make-up is not just for glamour; not at all. I recommend a MUA and a hair stylist for corporate shoots, too, especially—but not only—if women are involved. If TV shows do it, you can be sure it is necessary, and not a luxury.
Incidentally: do we need the entire person in every shot?
Decidedly no. You get a much more intimate feeling when you do an extreme close-up (an ECU, in movie terms). Try it; experiment in your next shoot and do some shots like the one above. You’ll love them.