Following up from my post the other day about simple light. Remember this shot:

As I said, the bounce light was directed so that the subject’s face is lit. That is the key here.

Let me show you what would happen if I did not do that right.

Say I just bounced the flash behind be. That would be “OK”, but no more  than that. The face would look dimensionless – flat, even:

And if I bounced behind me on the left – nowe that would be just plain wrong:

Badly shot (deliberately, and kudos to student Kayleigh for allowing me to demonstrate on her!)

Go back and look at all three – see how much better picture one is?

So the essence is: shoot not from your camera’s perspective, but from your subject’s perspective. Decide where the light should be coming from with resepect tou your subject; then direct your light to that point.