There are many things that conventional wisdom says you cannot do. Like shoot at slow shutter speeds when people are moving.
But I say you can, and damn the rules.
Like this, of baby Aubrey and her dad Dave at her 1st birthday party, which I photographed the other day:
(Shot at f/4, 800 ISO, 1/30 sec; focal length 35mm using the 16-35mm f/2.8 lens).
I used a flash, bounced as usual up, behind me. The challenge is white balance: I could have gelled my flash the same colour as the light, but that was difficult under the circumstances, so I ended up with blue and red light mixed. Not to worry, the compromise white balance, where I balanced mainly for the tungsten spotlight, since the baby is more important than the tables in the background, is just fine.
Back to the shutter speed. It was 1/30 second, and with the baby waving her hands and feet this of course causes unsharpness. In this case, the unsharpness is not a problem. It shows the fact that the baby is happily waving her arms and legs to show that she is delighted to be the centre of attention. Without that, the photo would have been boring. With it, it shows the joy of the occasion.
Success, even though you are not supposed to do this, 1/30 sec with rapid movement in the subject.
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