“Convenience” is one of the things that drive me. I want my life to be easy. That is why I use speedlights when I can, for example. So when I shoot, I often use this:
That is an off-camera flash on a light stand with a bracket, a shoot-through (or shoot into) umbrella, and a Flashzebra cable that connects the Pocketwizard to the flash.
Look carefully and you can see all the individual components:
The charm is that you can leave it all connected so it effectively becomes on integral unit. An easy-to-fold up unit: