You have heard me say it many times: “Bright pixels are sharp pixels”.
Nothing wrong with this:
But it does not make the subject stand out as the bright pixels. And it does not feel special. This one does, and is also much more dramatic:
And the subject i s now the Bright Pixels. Shot at 100 ISO, 1/200 sec, at f/11, using a 40mm lens on a full frame camera and lit with a battery-pack powered Bowens strobe fitted with a beauty dish. Slightly desaturated in Lightroom.
This was a picture I shot today in a class I taught at Sheridan College in Oakville.
Many more courses coming up, so stay tuned. I can teach you how to do this, quickly.
A “product”: picture, like this iPhone shot of my watch, needs some TLC.
Let’s look at the “before” and “after”:
Look at that full sized, and you will see the healing brush spots!
And these small improvements make a big difference. An iPhone is fine given the right circumstances, but the TLC is not an option!
…that you can’t get blurry backgrounds with an iPhone? And I don’t mean fake backgrounds, like with a newer iphone with two lenses, either. Here:
- Get close!
- Have plenty of light
- Get close!
That’s all. Simple, really. Get close and your background is comparatively far, so it gets blurred.
For most photography, I recommend keeping post work to a minimum. Quick crop, perhaps a small exposure adjustment: done. For some types of photography, like press photography, adjustments of any other type are forbidden.
But for some, they’re necessary. Even an iPhone product shot like this, of my Glycine watch, needed some TLC:
That’s one of my watches. Click on it to see the full version. And notice how perfect it looks. No dust at all, no smears or scratches, great contrast, and so on. All watches always look hyper-perfect in all ads.
And that’s because they’re hyper-edited. Things like focus stacking, and expensive editing.
In mine, above, I removed every speck of dust using the healing tool in Lightroom. Then I increased local clarity and decreased exposure on the watch face. I added a tad of sharpening and then noise reduction. And although small, the effects of these edits are important.
The good news: most of these edits are easily doable in Lightroom. For a commercial advert, you need Photoshop, but for everything else, Lightroom is fine.
Why you use a Shampooey Goodness light… from today’s corporate shoot. With, and without.. I am sure you can see the difference.
QED. You need that hair light, and you need to aim it very accurately, so as to avoid hitting the face or shoulder. You need to use a snoot.