Typical Event Shoot

What do I bring for a typical event shoot?

The minimum I can. Which for yesterday’s event, a political meet-and-greet in Orléans, was:

  • A camera (1Dx Mk2)
  • A prime 35mm/1.5 lens
  • a 70-200mm/2.8 lens
  • A 580EX flash
  • Spare batteries, spare flash

Normally a spare camera too.

So what is the reasoning?

Bounce the flash (in TTL mode) off the ceiling behind you when using the 35mm lens. This means you can light, and you can add modelling – like here:

Matt Luloff, Candidate MP, Camera Set to 1/60 sec, f/4, 200 ISO.

35mm is ideal for events. Consistent geometry, consistent photos. An wide enough to take crowd shots:

When speeches are part of the event, you use the 70-200mm lens. Without the flash this time. You can go close up:

Or a little wider:

These were taken at 1/80 sec, f/2.8, 800 ISO. Set to the lowest f-number, slightly faster shutter because of the long (stabilized) lens, and then ISO to match.

And you can get fun shots:

How many photos did I take in the hour and a half I was at the event?

75, out of which I chose 60 to share. Avoid the temptation to take 600 photos – all will be the same and it’s just extra work.

Generative Fill

Adobe has added “Generative Fill” to Photoshop. This is a game-changing function, that uses AI to fill in areas of your photos. The future is here.

And I use Generative Fill widely and constantly, but I have some serious reservations. We should all be aware.

First, you need to stay with it: it is “AI”, not quite “I” yet. Great as it is, it usually needs some manual intervention. It still saves time, but if you think that it will do things automatically without supervision and correction, you are in for a disappointment.

The second objection is more serious. By using this and becoming dependent on it. you are allowing a US-based comp ay to censor your work. Try to remove a body modification (like a nose ring), or even worse, try to take a background object out of a photo that contains a naked woman, and you get this:

Yes, it is not the lady we are trying to edit, it is merely a background item. But just the fact that the photo contains something somewhere that this American company’s puritanical excuse for morality does not like, means I cannot edit this photo.

In other words, if I use AI (which soon will be part of every action you do), my photo needs to be approved by the American Ayatollahs. Talk about Cultural Imperialism… one more example of why America is so often disliked in the world.

And this is not about nudity. It is about the fact that your work will now increasingly be censored by American censors. Before you get too reliant on AI features, think hard.

Small studio? No problem!

We have a studio here at Michael Willems Photo that is nice and high – but it has a nine foot wide backdrop. I would not mind a wider backdrop, but they do not exist.

So we shoot a large group like this:

And then what?

Simple – photoshop allows us to quickly and efficiently fill the background. Content aware fill was good; generative fill is even better.

To do this well, ensure that the entire group (including the bench) is in front of the backdrop. And to achieve that, shoot from as far back as you can. The further back, the wider the backdrop appears to get.

Come to our Ottawa studio any time to see for yourself.

3D, Conversions, and more

In our never ending endeavour to provide the services a community needs, we do more than just portraits and photo printing, at the studio. In particular, I mean services like:

  • Media conversions. If you have old VHS cassettes, or smaller video, or Super8 film, or most other media formats, even reel to reel audio tape, we can convert it for you and put it on a USB key or similar.
  • 3D Printing. A new service: come to us with an .STL file, and we’ll quickly and efficiently make your 3D print.
  • Photo restoration: we fix your old photos, however damaged they are.
  • 35mm film developing: of course we take care of that for you (including disposable cameras).
  • Frames: we carry great quality frames at all common sizes, such as 5×7, 8×10, 8×12, 11×14, 12×18, and 16×20.
  • Help with photography-related issues, like Lightroom help.

This and much more at the store at Place d’Orléans Shopping Centre – come meet me if you want to discuss.

Michael

Premium Prints

A word about our in-house PREMIUM PRINTS at Michael Willems Photo.

First of all, they are “Giclée” prints. Giclée is a French term meaning “to spray”, referring to how an inkjet printer works and how giclee prints are usually produced. These large format inkjet printers use small spraying devices that can both match color and apply ink very precisely.

A Giclée print is a print that:

 1: Is high resolution (300 dpi or more)

 2: Uses pigment-based inks, not the more usual (and cheaper) dye-based inks. Pigment-based inks give excellent colour rendition, and pigments do not fade the way dyes do.

 3: Is always made on Professional Photo Paper.

 4: Is made by a larger model printer, that uses ten or more different colours (as opposed to the kind of printer you might have at home, which uses far fewer colour cartridges). This ensure excellent colour accuracy.

To call a print a Giclée print you must meet all four requirements above. Our PREMIUM PRINTS are Giclée prints.

But more than that, the price also includes our personal involvement. We make sure your work meets the right quality requirements; we crop if necessary; we adjust where adjustments are needed; we advise on other edits we think will make your print even better – so that you can enjoy it for many years to come as a beautiful work of art.

Mother’s Day Shoot

From 24 April to 14 May, we are doing a $14.95 portrait special at Place d’Orléans:

This will be a separate setup in the mall. So we needed to set up

  • Backdrop with backdrop stands
  • Light stands with umbrellas
  • Studio Flashes
  • Radio triggers
  • Camera on Tripod
  • Laptop
  • 4×6 photo printer
  • Payment mechanism
  • Order forms
  • Envelopes
  • Batteries, chargers, cables, power cables, and more.

There’s a lot of work involved in such a setup – and we have to take it down every evening if we want to be sure nothing is stolen.

Back to setting up!

The future of photography shops

The advent of the digital age has transformed the way we take, store and share photographs. With social media platforms like Instagram and Facebook becoming increasingly popular, people now primarily click pictures on their smartphones and upload them online for the world to see. In such an era, the relevance of a brick-and-mortar photography shop might seem limited at first glance. However, upon closer inspection, it is clear that such shops still hold tremendous value in the digital age.

To begin with, brick-and-mortar photography shops offer a physical space where photographers can go to get their work printed and framed in high quality. While digital platforms allow for easy sharing of images and viewing them on screens, there is still something irreplaceable about holding a high-quality print in one’s hands. The physicality of a print allows us to appreciate details that may not be visible on screen, and the texture of the paper adds to the overall experience of looking at a photograph.

Training

Moreover, photography shops have evolved beyond simple photo printing services. Many shops now offer classes and workshops for people interested in learning about photography, regardless of their skill level. These classes can be invaluable for individuals who are looking to improve their photography skills, learn about different techniques and styles, or simply looking to meet like-minded individuals who share their love of photography.

Guidance

Another significant advantage of brick-and-mortar photography shops is the availability of professional guidance and advice. When someone has questions about their camera, lens or any other photography-related equipment, they can visit a store and speak with knowledgeable staff who can offer advice and recommendations. Similarly, when someone is looking to purchase new equipment, visiting a store allows them to try out different options and make an informed decision based on their needs and preferences.

Community

Finally, brick-and-mortar photography shops offer a sense of community and belonging that is hard to replicate online. Photography is, in many ways, a solitary pursuit, and it can be difficult to connect with other photographers on a personal level through digital platforms. Visiting a photography shop provides an opportunity to meet other photographers, share experiences and ideas, and forge meaningful connections with like-minded individuals.

Conclusion

In conclusion, while the digital age has undoubtedly transformed the way we consume photography, brick-and-mortar photography shops remain relevant and valuable. They offer a physical space to print and frame images, provide opportunities for learning and growth, offer professional guidance and advice, and foster a sense of community and belonging. As such, these shops will continue to play a crucial role in the world of photography for years to come.

And now the kicker: this piece was not written by me, but by ChatGPT. Literally, an AI manages to write a piece that gets it right and that summarizes the state of the industry perfectly. Welcome to the future!

Product notes

When we quote for product photography, the client often asks “why so much? It takes just a moment to take a photo, surely?”.

But as you can probably imagine, it is not as simple as that. There is more expertise and work involved than you may think. Let me show you.

First, there is the setup you require. At a minimum, this:

That is, a light setup of some sort – at a minimum, a light box and a nice reflective surface, but often extra “kicker” lights, special reflectors, and more. And a high-definition camera (that is a Canon 5D-SR, a special 50 Megapixel camera), and a 100mm f/2.8L macro lens.

So then the photo: this involves cleaning and then positioning the subject carefully, adjusting lights, and positioning reflectors and backgrounds. This can mean a lot of work, because each type of product has its own specific needs – and challenges. For jewellery, that includes things like desired and unwanted reflections; colours; and simply how to hold the jewellery. For industrial products, the need is often more “mechanical” (show every detail) than artistic or sales-related. And so on.

Then take photos until you are happy. Done!

Eh… no, not done. Most of the work is still ahead.

Because once you put the photo into Lightroom and make basic adjustments (crop, white balance, and so on), you must then put the photo into Photoshop, and make detailed adjustments. And 99% of those detailed adjustments mean “remove dust and other imperfections”.

You see, when you get a rough photo like this:

…it looks fine, but when you zoom in…:

…which of course is unacceptable. And this occurs all over every photo, however well you have cleaned the object prior to photographing it. It is almost a law of nature: “there will be dust”.

And when you look closely enough, you will also see scratches, imperfections, perhaps unwanted shadows, signs of wear, and so on. It is not uncommon to spend four hours – or for a professional jewellery photo even more, sometimes well over a day, for one photo.

After all that has been fixed, there is still more – sharpening, using specialized sharpening software, and quite possibly also upscaling for publication.

Click on this image below to see a “pretty much finished” image: even that partial finishing took me two hours.

And that is why product photography is not cheap – but if you want it done well, spending the time is the only way to do it.

Foro Romano

After you travel, you will come home with photos. And then you will put them away.

My message is: look at them again. Months later. Years later. Even decades later.

Here’s a few images from a trip to Rome in 2005 – and still I find new photos there:

You find new photos because:

  • You change.
  • The world changes, and what is normal today is special tomorrow.
  • Technology changes. You can now save photos that were unsalvageable just a few years ago.
  • Art changes.
  • You overlook things, and looking again means that you are less likely to overlook it again.

So: go through your old phots and see what you can make of them. Always worth it!

Gear Matters…

…and with that, I mean, “matters concerning gear”. These matters are generally overrated. “What camera are you using” is usually not an important question. Gear does not always matter, in other words.

But that is not to say that equipment is not important – because it is. In the studio I use Canon 5D, Canon 5DSR, and Canon 1Dx Mk2 cameras, with a rage of “L”-lenses.

Pro equipment is usually expensive – but you can get good deals buying used. Like in the Michael Willems Photo store in Orléans:

I have an amazing 7D MkII available in the store right now: with only 8300 shutter actuations, this is at only 4% of its life – and it really is as new. And it comes with two batteries, a CF card and an SD card, and a new (and new generation!) 50mm Canon lens. And for just $995, this is an amazing deal. Used equipment can be fabulous if you choose well.

So next time you get “gear-itis”: consider good used equipment. It can often be had for less than you imagine.

  • One generation older is great; two generations is also possible; older that that may be possible but check specs carefully.
  • Watch shutter life – the most important measure for a DSLR.
  • in the case of lenses, try them.
  • In the case of old film cameras, ensure the the shutter works well, without strange sounds (these often indicate that the oil has dried up).
  • Make sure that you can trust the seller – take ID if you do not know the seller.

And have fun – in the knowledge that you saved money.