..and let it be managed.
I have talked about this many times before, and I will do it again. When you add light, and manage it, massage it, and work with i, you get drama, cheerfulness, whatever you like. So when you make the light, you make the mood.
Case in point. In the model shoot I did Monday on Toronto Island, here’s the light the way it might look to a casual observer, and the way it might appear in a properly exposed photo:
Fine. Nice. Pretty young lady (Miss Halton, incidentally) on the beach.
Now let’s work with that. That background is a bit bland to my taste, so let’s darken it. The colours on the model are OK but I’d like them to stand out more.I want drama, and I want the model to stand out, not to be just a thing on a beach.
So first I turn down the ambient exposure. Two stops.That will make light blue into dark dramatic blue. Then I add a flash, on a light stand – shot through an umbrella to get soft light. I fire that from my on-camera flash using E-TTL II IR technology. I turn the flash up or down as needed.
I now get the result I had in mind.
And more importantly: that’s entirely different. And that is the photographer’s task, to make things the way he or she wants them. You can say you like, or you don’t like – but you can’t say it isn’t different!