OK, do not eat quite yet.
I shoot events. All the time. It is what I love to do.
And these events are organized by corporations, or wealthy people, or governments, or charitable organizations. You name it. People like to get together. And all these people have paid a lot for the food – or sweated, making it.
And food is ephemeral: it’s there – then it’s not.
This is where photographers do a very useful job. One good photo, and that food exists forever. Like beauty, or youth.
And like these delicious strawberries, which I shot at a very nice private event in Toronto on Labour Day:
There. And this too:
The way to do this:
- Set your camera to manual exposure mode.
- Expose two stops below ambient (choose aperture and shutter so that the meter reads -2. This might be 400 ISO, f/4, 1/60th second).
- Make sure your aperture is fairly open (that’s the “f/4”).
- Bounce your flash off the ceiling/wall behind you.
- Focus on the closest part.
- Tilt as needed.
Your images will be loved by your client. The book can now include food shots as background or detail shots. The food is now good forever. The investment is secured for all eternity. And the story is a better one: not just grip-and-grin images, but also “background”.