Digital. Means “new”. “hi-tech”. And “need new stuff”, “short lifecycle”.

I have seen “digital” filters in stores. And I have seen digital lens cleaners, digital everything else.

Well, to this I have two notes.

First: “digital” is often used just to get you to buy things. Digital sounds new, and new, in Don Draper’s words, is an itch you desire to scratch. A way to get you to buy. The reality: if you use a protective filter on your camera, an “analog” filter will do just as well. There’s no difference. A filter is a filter.

The same goes for many other “digital” items: digital lens cloths? Really?? Caveat emptor: buyer beware; Careful what you pay for; or rather, careful that you really need it.

Second note… I do not use filters. As regular readers will have seen here, few pros put filters on their lenses in normal use. Yes, I do own the filters: when it is raining, snowing, I am in a sandstorm, at the beach: that is when I will put on a filter to protect my glass. Otherwise, it just adds flare and unsharpness (see my post in June).


1 thought on “Digital!!

  1. “Digital” and “green” are over used in advertising. If it does not need a power source, it is definitely not digital.

    Research and testing indicate a digital camera does not “see” UV, so adding a UV filter does not do anything to aid the image. Adding a UV filter is only about mechanical protection — and perhaps extra distortion, particularly if you add a cheap one.

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