Story, story, story.

When shooting an event, always tell a story. People do not want to just see random images; since Gilgamesh and Homer, people like to hear stories.

In practical terms, for you as a photographer that means:

  1. Start with an Establishing Shot or two, to establish where the event is taking place
  2. Make sure that before you present the work to your friends, your relatives, or your client, you arrange (not: shoot) the event in (chrono-) logical sequence. In Lightroom, use a collection, and sort it manually. When exporting, use the sequence number in the export filename, so your sort order is honoured.
  3. Shoot a “B–roll”, including decorations and food. B-roll pictures are the background. The decorations. The food. The small details. You can shoot those before, during, and sometyimes even after the event.
  4. Include signs that have names and details of the event.

Let’s look at some examples from the event I co-shot Saturday night. So these are not the event pictures (those feature people); these are the “B-roll shots” that act as glue to keep the people shots together.

These are examples of the kind of shots that make random people pictures into a story your friends or customers want to see. It’s easy, it’s fun.

(All images except the first one: camera on manual; flash on TTL; flash bounced behind me at a dark ceiling, so 1600 ISO was needed to get enough bounce.)


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