So. You want to shoot a wristwatch:

Watch at full size: it’s gorgeous.

But not all shots—especially iPhone shots like this one—start out that way. This one is no exception. It started differently:

As you see, I did a few things, and all watch (and most product) photos are like that.

• I changed the geometry. To avoid reflections I had to shoot at an angle. I had to use the “Transform” pane with manual adjustments to fix that.
• I changed exposure settings (blacks especially).
• I removed noise.
• I used the brush adjustment tool to increase contrast on the face.

And lastly, I removed any imperfections:

And that’s how it is done. So when you see a perfect watch photo and wonder why you can’t do it this way, rest assured that the pros don’t, either.