In my shop, we print, among the things. We print all day, and we do it well; so well that we call our prints “Premium Prints”.

So what is a Premium Print?

For these prints, we do the following:

1. We help our customer get the photo off their device (mostly, a phone). This can involve some phone training, Bluetooth, Airdrop, and so on.
2. We ascertain that the file is the best one there is. Often we get a tiny screen shot from Facebook Messenger etc, where there is in fact a better file available. We make sure that we get the best file available.
3. We crop the photo is necessary. Sometimes, we have to fill in areas to allow printing at the required size (e.g. 8×10, if the original is square).
4. We adjust exposure and colour, if necessary.
5. Sometimes we need to make more extensive changes. These can include de-noising, sharpening, or even removing items.
6. Then we print, using fine art papers, on one of our “Giclée” printers: printers that have at least 10 different ink colours rather than just three our four. These inks are pigments not dyes: prints made with pigments reproduce colours better and do not fade readily, like the usual dye-based prints.
7. We then crop these by hand.
8. If a frame is wanted, we can advice on the kind of frame that would best suit the photo.

Our staff are all trained photographers and phot-editors, so you get the benefit of their experience and knowledge with every print you make.

And prints are important. They should be on walls, not just on Facebook walls.