Top Ten Tips for your Web Site

A tip for pro and emerging pro photographers, today.

Your web site is your store front. It is your chance to confirm that the good impression people have of you is justified. It is also the chance to lose that first good impression.

So for would-be pros here, today I have a few web site tips.

  1. Avoid a front page with an “Enter this site” button. If the user is there, it is because he wants to be on your site, so that extra click starts them off annoyed.
  2. Careful with Flash. It takes time to load, cannot be indexed by search engines,  needs software installed, and cannot be read on such platforms as the iPhone.
  3. Ensure that your site works on Mac and PC, and on IE as well as Firefox and Safari.
  4. It’s not about you – it’s about the customer. Not “I take nice pictures” but “have me make your pictures as eternal mementos”.
  5. Make it easy to contact you.
  6. Keep the design simple – white space is your friend.
  7. Avoid “Under construction” pages at all cost. If a page is not ready, do not publish it.
  8. Update the site often. Nothing worse than a site that has visibly been updated last two years ago for saying “this business is not active”.
  9. Put a few of your best photos up; not many iffy photos.
  10. And finally: Avoid thinking that the web site will bring in business all by itself. It supports – like a business card. That’s all.

And with that, I leave you to go redesign your site – or hopefully, I leave you nodding “yes, I know all that”.

Hot stock tip

Nope – not for the stock market. I know little about it, and I suspect hat is because there is little to know (it is mainly randomness).  No, I am talking about stock photography. What makes a successful stock picture?

You can define this in many ways, but I like the following way of explaining the needs of a good stock picture that feature a person. You know the type of image: happy business people shaking hands, happy business people smiling, that sort of thing.

Those images consist of four elements:

  1. Background: the non-distracting, simple, background and its contrast to the subject, its theme, and its colour,
  2. Person: the person, who is doing something (what?)
  3. Symbol: An icon, a thing that explains what this is about; tells us “where we are” (e.g. the businessman wielding a fountain pen as he is signing a contract)
  4. Involvement: the tying-together of the above.

That goes for stock photos, but it also goes for many other photos.

An exercise I recommend: run your recent photos of people by those rules, and ask yourself “how do they measure up? What is my background? What is my person doing? What is the symbol? What is the involvement of the person with the rest of the image? What could I have done differently, even better?” Frameworks like the list above help you do this in a repeatable way.

Sunny Sixteen

So early in 2010 we travel back to 1950. As follows: for beginners and for digital photographers who did not grow up in the film era: here’s the “Sunny Sixteen” rule.

When your meter is not working, you can set your exposure manually, within a fairly narrow margin of certainty. And you do this as follows:

  1. Assume your exposure time is set to 1/ISO. So if you are at 100 ISO, set your exposure to 1/100th second.
  2. Then use the following aperture settings:
  • Sunny, no clouds, hard shadows: f/16
  • Some light cloud, shadows soft around the edges: f/11
  • Overcast, hardly any shadows: f/8
  • Totrally overcast, no shadows at all: f/5.6

That’s all. Simple! And remarkably effective.

Of course you can use equivalent exposures in all this; e.g. 200 ISO at 1/200th second, or 400 ISO at 1/400th second. And you can adjust aperture simlarly: 100 to 200 ISO means f/8 would go to f/11, for example.

Freedom.

Free yourself from the lens cap tyranny.

You need lens caps when the lens is in the bag, or off the camera:

But do not feel bad if you do not want to use the lens cap when you are using your camera. Pros seldom do; amateurs almost always do.I can instantly see how experienced someone is by checking whether they walk around with a lens cap on their camera.

Why pros do not use lens caps? When you are using your camera, the lens cap is in the way. It prevents pictures. To prevent damage, use a lens hood instead, and perhaps a filter on the lens – although even filters are seldom used by the pros. You use filters when you are in the rain or snow or at the beach. Otherwise, use the lens naked. Better quality, no hassles, and you do not lose those $30 lens caps.

(If you do, or even before you do: buy brandless $6 lens caps. That way an inevitable loss does not hurt as much).

Question of the day

A reader recently asked this:

I noticed in a forum that you much like the Pentax k-7. I am wondering whether you have used the Pentax K10D before and under what low setting should this or a any digital Camera take a photograph without the results being blurred. ie: 50mm 1.4 lens and at ISO 100. Are there any differences between film or digital sensitivity, should the results be the same and do you forgive digital cameras for its own idiosyncrasy. if it was film would digital cameras be better designed today. And finally, how is it possible for a camera to register a photograph out of focus when what you see is in focus?

My reply:

Yes, I have used both those cameras. They’re great, as are most all digital cameras today. The results should never be blurred if you do not want them to be. But with an f/1.4 lens set to f/1.4, you need to focus very carefully. Depth of field is minimal and even a very slight movement after focusing makes the picture blurry.

Also, use one focus area that you choose and move that over the part of the image that should be sharpest.

Sensitivity is the same: 100 ISO is equal to 100 ASA. Noise is not much different either. And you will find most experts agree that a modern sensor of, say, 10 Mpixels or more is at least as good as a negative. Beyond that, better. True, the dynamic range of film is greater, and it drops off gradually at the end, but sensors can be more sensitive. If you shoot in RAW, you minimise that difference.

When what you see is in focus, the image should be sharp. But what you see is small, and perhaps you are moving the camera? Could it be motion blur? Or “slow flash” bluer due to slow shutter speed? Or are you perhaps moving the camera slightly after focusing?

You may want to (re-)read this post here on why studio shots are sharper. And perhaps post an image you think is unsharp.

Here’s one I took yesterday, of my niece’s cat:

Click to see it in its full sharpness.

Dumb and dumberer

As a photographer who travels, I would like to dispel a couple of myths.

When I was a child, I would have laughed at the suggestion I would one day have to remove my shoes and belt on a regular basis. Unless I am a jailed criminal, that’s not going to happen! And having to hold my hands visibly above my lap? Being interrogated about bathroom use, and no bathroom visits allowed for an hour? Not allowed to touch my belongings? No dystopia I could have dreamt up would have contained militaristic measures quite so extreme. Being seen naked every time I travel? Now I would have really pinched my arm, convinced I was having a very unrealistic nightmare.

And yet, this now happens every time we board one of these:

So the first myth I would like to dispel is the myth that my “slippery slope” arguments are fearmongering. It’s like when something bad happens and you mention the Nazis, that somehow invalidates the argument. I have never understood quite why: Nazism is a great lesson to us all in “how not to let things happen”. Similarly, every time you express displeasure at increasing silliness of our air travel security, the argument is dismissed with “oh, it’s that slippery slope argument again”. Well, the slipperly slope is not in the future: it is here; and we have already slid down it into the lake.

The second myth is that our “security” efforts actually do anything to enhance security. Of course they don’t.

Here’s how our kneejerk-reaction security thinking goes:

  1. Mohammad Atta used box cutters: Quick, ban all wine glasses and pocketknives. Stare intently and suspiciously at travellers’ belongings. Give travelers plastic forks, too. Epi-pens (and I carry one regularly) are still allowed, by the way (would-be terrorists, take note).
  2. Richard Reed used shoes: Quick, take off shoes. (Remember to shout at your clients in an authoritative manner if they do not do this quickly enough).
  3. UK terrorists used liquids: Quick, ban all liquids! 100 ml is OK though, but only if in a one-quart plastic bag (sucks to be you, metric people). Make mothers drink breast milk to ensure it’s not poison.
  4. Mr Abdulmutallab used explosives hidden in his underwear: Quick, let’s hand-search all carry-on bags! (The logic kills me, even if the bombs don’t).
  5. Better, let’s ban carry-on bags, as Canada has done! That’ll really help! (Oh and no more camera use before landing – guess I took my last ever aerial shots recently. Oh and no more iPod use. Oh and no more navigation display.)

Let me help our authorities out a bit by suggesting some logical next steps:

  • Mr Abdulmutallab used explosives in his underwear: So quick, ban all underwear! Commando-style only – and we will check!
  • A recent Saudi attack where the bomber had the explosives up his anus: Quick, mandate rectal (and vaginal, for those of us who have one)  searches for all!

Not so far-fetched: Amsterdam has already mandated that the “naked scanner” is now used on all US-bound travelers. How far are much expanded cavity searches? Let’s at least do them for all 500,000 people on that secret American watch list (the one that is so secret it is not even shared with the authorities). That’s a lot of cavities to inspect!

So OK. Is any of this contributing to security?

  • Of course not. If someone is determined, they will find a way every time. Interrogating Greek grandmothers will not stop religious fundamentalists who are willing to kill themselves. It’ll be explosive fillings next, or explosive material wigs, or whatever.
  • Of course not. Air travel is already very safe. The chance of being killed by a terrorist is many times smaller than being killed by a sandwich on a flight or by a drunk driver on your way to the airport.
  • Of course not. 100 ml of liquids, but you can have at least five bottles of 100ml in your quart sized bag, and if there’s 5 terrorists that’s 2.5 liters of liquid.
  • Of course not. No getting up for an hour before landing? This is a magical 60-minute period, somehow, and terrorists will be foiled? Or, having read the new rules, will they simply set off their bombs 65 minutes before landing?
  • Of course not. Even in the unlikely case we can make air travel terrorist-free (by allowing buck naked, anesthetized passengers only), the Mohammed Attas will simply switch to attacking ships, bookstores, or McDonalds Restaurants.

The measures will give the terrorists what they want – in fact, it has already – by instilling a climate of fear and by showing cowardice – which Arab culture is very sensitive to. They won, we lost, as we cower ineffectively in the corner, trembling with fear.

It will also discourage travel. And I mean, really.Why do we want to subject ourselves to virtual strip searches, shouted militaristic commands, manual luggage checks, long lineups and limitations in carry-on?

Take me. When I traveled to Phoenix last month, I had this in my carry-on luggage:

  • Canon 1D MkIII
  • 24-70 2.8L
  • 70-200 2.8L
  • 16-35 2.8L
  • 35mm f/1.4
  • 50mm f/1.4
  • Two speedlites
  • Macbook Air
  • and on my other shoulder, a Canon 1Ds MkIII

Total replacement cost of the above: Around C$27,000. And airlines want me now to check that? And if it is lost or damaged, their liability is $250, if I remember right? That’s not going to happen.

What we really need is an end to kneejerks and instead, to move to Israeli-type security. Having travelled there repeatedly, I can assure you that Israel’s security is effective, and the Israelis use two things we lack in our efforts. They use (a) intelligence, and (b) respect.

The Star gets it right, here [link]. A must read, and I agree with it entirely.

I am not holding my breath. And until the silliness is restricted, I just don’t fly.

Happy New Year, everyone

Today, I wish you all a very happy new year.

May 2010 bring you lots of health, happiness, wealth, laughter: and especially, lots of photography and continued expansion of your photographic capabilities (to which I shall continue to add through my daily teaching blog and through my courses at Henry’s and for pros at Cameratraining.ca).

Happy New Year!