A Business Portrait

Today, I shot another business executive portrait. Or rather, a series of portraits. I needed both formal and informal.

What are the needs for an executive portrait? What does a photographer need to be able to do them well?

Equipment—so I have a full studio in the car. And at least two cameras, five speedlights, four light stands, softboxes, umbrellas, and so on. Fast lenses, too. Clasps, brackets, modifiers, “thingies”.

Knowledge—clearly, you need to know your stuff. Especially, know about light; light direction; flash; standard portraits; portrait “gotchas”; and balancing flash with ambient.

Composition—this is the most important need: quickly spotting the opportunities in an office environment, which was not designed for artistic portraiture. If you can learn this, you can do successful business portraits. You need to be able to see context: an environmental portrait is also known as a “contextual” portrait. The “background” needs to be meaningful. This is what separates the men from the boys, i.e. where you use your experience.

Detail—you need to be able to see detail, especially “stuff to remove”. You do not want things coming out of your subject’s head, you need to avoid including garbage cans, and so on. Keep your eyes open!

People skills—you need to see what the person you are shooting is all about, what makes him/her tick. You need to establish a relationship quickly. Be reassuring and be confident: any hesitation will be seen as a sign of weakness. Exude the sense that you know your business.

Post—you need to know what you can do in post-production; and you need to be good, and quick.

So let’s take a look at today. The challenges were the usual: no space, no obvious places to shoot. No space for formal, and no obvious places for informal. The office was small, and there was no time for a long walk-around. Normally I would like an hour by myself to find good spots; but this time, the walk-around had to be done with the client showing us.

Challenges. But that’s why I am a photographer.

Of course we did “formal” using a door as the backdrop, a speedlighter/umbrella as key, ambient light as fill:

Good. Well lit, nice catchlights in the right place.

Now, the environmental portraits.

The first thing I noticed was a nice hallway with converging lines. I put my assistant, intern Daniel, in it, for a test shot:

Yup. That works. That is not a finished product, but when I see that, I know what I can do. In the end portrait, I de-saturate the yellow, to get this:

But the other side appeals more, because of the visual interest and because of the “work” it implies: this is a manufacturing facility, after all. See that other side here:

(1/200 sec at f/2.8, ISO 400, bounced-behind speedlight)

That I am happy with.

Next, more converging lines: the test kitchen. I did the same there:

(1/250 sec at f/5.6, ISO 400, “bounced-behind-me” speedlight plus ambient)

Or vertical:


And finally, a more traditional office shot.

There, the challenge was to expose the green background properly. Not much of a challenge: all you need to do is pay attention. Expose for that background, then add flash. 1/250 sec at f/5.6, ISO 400.

As you see, a simple “executive headshot” shoot can actually be fairly complicated and can need a whole range of skills. On the plus side, this kind of shoot is fun, and can allow you to get really creative.

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Want to learn this stuff? Yes! Take some private training from me, and read my books, from http://learning.photography.

 

Outside

Outside the box, that is: Do not be afraid to think a little outside the box sometimes. Like here, me last night:

20s at f/7.1, ISO800. 50mm on Canon 1Dx.

The flash has a grid, leading to a circle of light, a spotlight effect. I am blown out by the flash, for an extra intense, eerie effect. The sky and houses have light due to a 20 second exposure. Post production made the saturation lower (“desat” effect). The “Dutch Angle” tilt gives it interest also.  And although the flash would take 10 seconds to remove in Lightroom using the healing tool, I prefer to leave it in for extra mystery effect. 50mm lens gives this a realistic, undistorted look.

Key in this photo? Balancing ambient (start with it!) and flash (add it afterward).

Now, off to a CEO shoot, which although it will presumably look very different will use the very same principles. Photography is an amazing tool.

 

Telling a story

If I do manage to get to Israel (help me out here for the crowdsourcing project) then I will do a few things. Other than, of course, the purely mechanical.

First, of course, I will constantly remind myself that I am neutral. For any photojournalism to be worth that name, it has to be impartial. Now, I am going to cover a particular story, of course. But that does not imply bias. Sometimes, journalists have to remind themselves they are there to observe; they are not activists. Of course the very choice of subjects implies an agenda, but it can be an impartial agenda (“in search of justice” rather than “in search of justice for party X”).

Second, I will make this a story, and arrange shoots to show that story. My story really here would contain  the following elements:

  • Who’s who? Newspaper readers may think “Israel”: is one unit.. but Israel consists of various types of Jews, various creeds of Muslims, and of Druze, Bahai, and many more. Informing would be good. Showing how these groups live, who they are, how they interact.
  • Show people under the daily threat of violence. The sign above is not unusual. Imagine being confronted with such things daily.
  • Show who is getting on which whom, or if not, why not. The byzantine nature of Middle East politics is not easy to explain in a few photos, but I can shed some light on it no doubt.
  • Show, if possible, both problems and resolutions.

And all this has to be storytelling.

This particular photo assignment may or may not go ahead (depends on you, kind pledgers—only four days left..please help if you can); but what matters more is that the principles here apply to pretty much all photojournalism.

And no, photojournalism makes no-one any money. Most photojournalists, as an acquainted newspaper photo editor just reminded me, make a loss. As will I: consider it my volunteer work.

 

Develop yourself

Today’s post is about style in photography.

There are many, many styles. And they are all very different.

For example, photojournalism (as I plan to be doing in Israel, see here) is very simple: no edits. Colour or, often. black and white. Flash is allowed, but other than that, it should look as it looked to the eye.

IV - Intravenous, by Michael Willems

Photojournalism: from "IV - Intravenous", by Michael Willems, on 180mag.ca

Or there’s this; I would call this “Annie Leibowitz’s style”:

Then there’s the “amateur aesthetic”, made popular by Terry Richardson. Harsh light with a direct flash, overexposed a little:

Or business “annual report style”:

Reflection, photo by Michael Willems

Reflection

Or the natural soft light style we use with babies:

Or “desat”, very popular today:

Or my own “dramatic portrait lighting” style, which is an adaptation of earlier Dramatic Portrait techniques:

I could go on. There are almost as many techniques as there are photographers. Almost, not quite. And as a photographer you should be able to master any and all of them. “It’s just technique”, as a friend once said to me.

But it’s when we get beyond that that some of us are lucky enough to develop our own styles. My style is unique to me. And the last picture is a little more my style than the others are.

So the photographer who recently told me that my work was “wrong” and “it looks like your models are photoshopped in:” and “you must open the shutter for longer” is just plan incorrect. It’s my style, and it’s recognizable as my style, and you don’t need to like it. But if you do, great. Your style is yours. If others like it, good for you. If not, it can still be just fine, as long as you like it.

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Need Help: Scroll to yesterday to see my Israel project proposal and go here to support it.. every bit helps.

 

Photojournalism Israel: Help me fund!

I set up a kickstarter link… ready to take your pledges now. And your other help, ideas, contacts: you name it. Go here:

https://www.kickstarter.com/projects/1117812792/photojournalism-trip-israel-sep-2014

Click and read, and let me know any questions. I have allowed one week only. This is so that I can book tickets and guide, and prepare interviews, locations, etc.

I look forward to seeing this spread widely, so the trip can go ahead.

 

You don’t need flash.

A photographer told me that the other day. “You don’t Need Flash. If it’s not night, you do not need flash”.

And here’s why he is so very misguided; even plain wrong.

You don’t always need flash, sure. But sometimes you do, if you want creative options. Like yesterday, during a sunflower field with model shoot. I could have shot the models the traditional no flash way, i.e. a small enough aperture, or high enough ISO, or slow enough shutter, to get:

But instead I preferred this:

For that, I exposed the background to about –2 stops (meter displays –2, or if in an auto mode, you use exposure compensation to –2). (In fact I was in manual mode: 1/250th sec, 400 ISO, f/8. That showed as –2 stops on the meter.) Then I used an off camera flash with an umbrella to light the subject. I got the image above. Look at the model’s face: she is the “bright pixels”, and she is lit from where I want.

A couple more examples of photos from yesterday, also done with flash:

And all this was only possible because of flash. I set up the single flash as follows, firing through an umbrella:

QED.


Plan

I am going to plan a trip to Israel, late September, to do a freelance photojournalism project. A few words about that project here (and I am asking for your help.)

Israel. You cannot mention this name without emotion. Pro or con, there’s always opinion and emotion. But alas, not enough fact.

The extant conflict in Gaza is an example. It is being well covered, but when I say “well covered”, I mean that Gaza is being well covered. No lack of stories about human interest, dead and injured Palestinian civilians, and so on. And those stories do deserve to be told.

But so do others… and I see very little coverage about Israel. About what its citizens have had to endure for years. And I wonder about this: what must it be like to know that your children will spend years in the army—and not an army that sits and peels potatoes, but an army that gets in harms way. What must it be like to know you are 30 seconds away by missile from hostile countries around you. What must it be like to rarely be able to go to a restaurant without having to be checked out by an armed guard at the door. To have buses, night clubs, and cafés blown up regularly. To know that several towns are under daily missile attack. To see automatic rifles around you all day. To even have repairmen show up with a handgun on their belt. To have to go through metal detectors everywhere. To see teenagers walking in the streets day and night with their automatic rifles.

“Collective guilt”, you say? First, that notion is debatable, but more importantly, that is irrelevant. Ordinary people, in my decades of experience in over 40 countries, want ordinary lives. They want a Toyota to drive, a spouse to make love to, kids to raise, and a house to live in. And in the circumstances above, I wonder if that is easily done. And I wonder if this kind of living under constant threat is not psychologically harmful.

I see very little media coverage of this, and as a pictorial storyteller, I really want to help redress that balance. I see this as an area where I can make a contribution.

Surely that all sounds like you are partial, Michael?

Perhaps it may sound like it to you, but I am not. Let me explain.

First, I think I have a few advantages here:

  1. I know Israel a little, having been several times, and having toured extensively both times.
  2. I know the Middle East: I have spent plenty of time in Iraq, Jordan, Saudi, Qatar, Bahrain, Libya… years altogether. So I know what undemocratic governments are like, too.
  3. Most importantly, I have, as they say, “no dog in this fight”. Being neither Jewish nor Israeli nor Arab nor Palestinian nor anything-else-involved makes it easier for me to get the message across, because I am perceived as being more neutral.

Which I am. A detached view, as one who is not involved in any way, is essential for good journalism. I have an agenda of sorts, of course. I think that Israelis as a whole have endured way more than they should have; but this feeling comes out of an objective look at the situation, and the message will very definitely be photographed with an objective lens. Having a viewpoint born out of experience does not make one partial.

I am certainly also neutral in the sense that I have no personal interest here at all. The interest of Justice, yes. The interest of wanting to see a rarey democratic country in the region at least be given the honour of being heard: that too. Am I partial? No. War and fighting are horrible, and dead civilians are a tragedy, whatever side they are supposedly on. But looking at the experiences of both sides is part of that.

Also, it is very important for me to point out I am not making any money here: I am charging zero for my time. Photojournalists like me often shoot weddings to eat, and then we do the important work out of our own pocket.

So the trip will be 8-10 days of photojournalism. Late September, because that allows me to fund and prepare. If the current conflict is over then, no matter: the story is the constant drip-drip-drip low level threat and actuality of violence that Israelis deal with.

How exactly does photojournalism differ from ordinary photography? In several important ways:

First, I am an observer when shooting. When I am working as a photojournalist, I may not affect the picture in any way. I cannot ask people to look at me. Or to step this way, or that. Or to wait. Or to do anything at all. I need to shoot what there is; the moment I affect what there is, I am not longer an observer.

Second, the picture must represent truth. I cannot edit a picture, other than cropping, colour/WB/B&W conversions, colour space choice, and minor exposure adjustments. Possibly lens adjustments, but only automatic ones (eg to get rid of barrel/pincushion distortion for a given lens). Beyond that, each newspaper has its own policy, but I err on the conservative side: I do nothing beyond what I mentioned there. I will allow myself on-camera adjustments, just like I could choose a film type in the film days, where some had more contrasty pictures, some more subdued.  But beyond these basics, what you will see is what I shot. And about that… I must try to be objective (It is not OK to crop in a way that distorts reality, for instance).

Once I am back with the photos, and even while shooting them, I will contact media to see who is interested. Beyond that, there is the Internet, and there are books, exhibits, and so on to consider.

So now the help. Where does this come in?

If you, like me., believe this story should be told, then help me by part sponsoring the trip. I am doing this on a budget plus my time is not being paid for, so the cost is low: perhaps $8,500 for the entire trip, and that will include everything, including flight, accommodation, food, daily guide, and transport. If you are interested in sponsoring part of this trip, please contact me privately. You will of course get a signed copy of a book I will do of the work.

Now to start preparing.

 

Make Do

Much as I loved it, I no longer own this lens:

Instead., I own the 85mm f/1.2. More glass.

Why can I live without the 35mm? Because I have a crop camera too. And the 35mm f/1.4, which I also own, on the crop camera is very similar in effect and angle to the 50mm on a full frame camera.

And that is the point. I have:

  • 35mm f/1.4
  • 45mm f/1.2 T/S
  • 85mm f/1.2
  • 100mm f/2.8
  • 16-35 f/2.8
  • 24-70 f/2.8
  • 70-200 f/2.8

But that also means I have, approximately:

  • 55mm f/1.4
  • 72mm f/1.2 T/S
  • 135mm f/1.2
  • 160mm f/2.8
  • 26-55 f/2.8
  • 38-110 f/2.8
  • 110-320 f/2.8

So the total number of focal lengths I have:

  • 35mm
  • 45mm
  • 55mm (*)
  • 72mm(*)
  • 85mm
  • 100mm
  • 135mm(*)
  • 160mm(*)
  • 16-35
  • 24-70
  • 26-55(*)
  • 38-110(*)
  • 70-200
  • 110-320(*)

(*) By using the Canon 7D, a 1.6 crop camera

Michael's lenses

Michael's lenses (a few years back: now I have more)

So I have a very wide range of available focal lengths! If you have two crop factors, that is how you should look at your lenses. Making dfo with what you have is a great thing.

Yet another reason to own two cameras.

 

Action…

I shot some photos at a block party yesterday. A block BBQ, to be precise. And I would like to share a few of those here, in order to convey a few points you may find useful.

First, the colours. As you see, they are vivid. Did I pop them up in “post”? No. I used a flash. Using a flash allowed me to slightly decrease background exposure, which makes colours saturated. The foreground is lit by my flash. If you go two stops darker, or more, for the background, you really ought to use off camera flash. But up to about a stop and a half you can get away with on camera flash. (Manual mode, 1/250 sec, f/8, 250 ISO; TTL Flash). Yes, all 8 of these images involve flash.

It is for this reason that I am sad when I hear “I am a natural light photographer”, as I so often do. Many photographers say that—some, famous and experienced. In my view, at worst, saying this means “I do not understand flash”. And it always means “I am deliberately and knowingly depriving myself of half the creative options out there”. I can do available light or flash light. An “available light only” photographer can only use, well, available light on;y. That seems a shame, to deprive yourself of creative techniques you may in fact want, or even need, to use on occasion.

A few more examples:

You see the same here. All pictures in this post involved the flash.

You also see also that I made it easy on myself by using a fairly wide angle lens (mainly the 16-35, but on a 7D, so that means 24-50 in “real” numbers).

You will also notice that as much as possible, I shot with late afternoon sun (the “golden hour”). Not always possible, but when it is available, use it.

And above all, you will start to notice that the best shot are moments. Moments where something specific happens. Not just dead-looking poses.

The next time you shoot an event, try to use these techniques. You may not like them; you may say “that is so not my style”. Fine—but you do need to know them.  You owe it to your family, customers, whoever you are photographing.

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Let me photograph you; your kids; your family. See http://www.tolivetolove.com and http://learning.photography for samples, prices, and more. Special offer this week for headshots: but with or without special offers, go for it and have your family captured forever in beautiful photos. Please do it… it is the only time travel you will ever do.