Flash (in the pan)

Prompted by a visit to a restaurant web site just now, a few tips for those of you who run web sites, or would like to. Perhaps to create a photo business, or to grow an existing one? Here’s Michael’s Top Four Tips.

TIP ONE: No Adobe Flash. For four reasons:

  1. Adobe Flash is all about how “great” you are – but the site needs to be totally about how the customer will benefit, instead.  Telling people you are great is not good. They should conclude this for themselves.
  2. Those with an iPhone or iPad, i.e. a large chunk of the population, will not be able to see your site at all. Bye bye, clients!
  3. The idea of a site that says “Wait…..” while some counter counts to 100 is anathema to you being there for your client. Do not make the client wait.
  4. Another big one: Flash sites cannot be indexed by search engines.

TIP TWO: No music. Sound distracts. And the song you choose will annoy half your viewers. And slow the site on its initial load. Yes, you can turn sound off, but why make your client jump through hoops? Unless you are Air Canada, you cannot get away with that.

TIP THREE: No tumbleweed-blogs. If your site gives the viewer the impression it is being updated regularly, update it regularly. A blog that is updated every now and then is deadly. Set an expectation – then exceed it. I promise to blog daily – for now- and I achieve or exceed that. If forced by time constraints I go to a lower frequency that would be fine – in that case I would say “at least twice weekly” and then ensure I do three or four times weekly. Under-promise, over-deliver.

TIP FOUR: Keep it simple. Simplicity rules! Simple font choices. White space. Simple design. Complexity is bad. Your client is not there for you – it is the other way around, and simplicity keeps the client on your site.

 

 

Tell stories

Tell stories when making travel snaps – and that includes “background” shots. Shot sthat put the rest of your images into context.

These are often close-up, “fill the frame”, even macto-type shots. Background. The “B-roll”.

Travel image (Photo: Michael Willems)

Tennyson's Advice being put into practice (London)

Travel image (Photo: Michael Willems)

Big Brother is Watching You (London)

Travel image (Photo: Michael Willems)

Chelsea Hotel, NYC

You’ll be amazed at how much more eagerly your neighbours look at your pictures after your return. Not that your kids aren’t cute and the hotel wasn’t good, but after three or four images you get that point!

 

Another travel tip

Another travel tip:

Fill the frame.

Get close to your subjects – it is not necessary to show the whole subject with all its distractions surrounding it. Get close, as in this image from a while back at the British Museum:

Travel image (Photo: Michael Willems)

Too many other tourists? Then filling the frame is a great way to eliminate them!

Travel image (Photo: Michael Willems)

You do this in two ways: get close, and zoom in. And don’t be afraid to go vertical, or even tilt, if you feel it helps fill the frame.

 

Eyes Skyward

Want a dramatic sky?

Dramatic sky in Oakville (Photo: Michael Willems)

The simply do the following:

  1. Aim at the sky – fill your entire viewfinder with it.
  2. Lock your exposure, by pressing the “AE-L” button (Nikon) or “*” button (Canon).
  3. Aim down to compose the way you want.
  4. Focus on a close-by object (by pressing the shutter half way and holding it after the beep).
  5. Shoot!

Simple, innit?

And there are two ways to do this:

  • If you turn on your flash, the close by object gets lit up, as in the above image I took in Oakville on a walk, with my excellent Fuji X100.
  • If, on the other hand, you did not turn the flash on, the close by objects would now all be silhouettes. Which can also be nice.

You’re the boss-  which is what photography is all about!

 

Carib

I am in the Caribbean, on the island of St Maarten, for a few hours. INcluding the pool bar, of course:

Westin Resort, St Maarten (Photo: MIchael WIllems)

But also including camera care. The moment you walk out of the hotel – bang, the camera mists up. This is due to the difference in temperature and the humidity.

Solution for tropical camera use: Before using, wait until the camera warms up.

And a very good way to do that is with the camera in a closed (tightly wrapped) plastic bag. That way, the misting up, which is bad for cameras, is minimized.

10-20 minutes and you can take as many pics as you like. Or put bag and camera on your balcony before you go out!

 

 

 

 

Fighting for light

When shooting outdoors in sunlight, it is better to turn people away from the sun, so they do not squint.

So you do it as in this recent shot (with the Hon. Minister Harinder Takhar of Ontario in the centre):

As you see, you now need a flash to light up the subjects. Else, they would become silhouettes.

And the constraining factors are:

  1. First, the power of the flash. If it is not as bright as the sun, roughly, then you will get an insufficiently exposed image.
  2. Second, metering. To check if this is an issue, turn the flash to manual, full power, and check if you are now getting an overexposed image.

In this image I used 1/250th second (the fastest I could do with the 1Ds) and f/11 at 200 ISO. Why?

  • 1/250th, since higher speeds would have meant high-speed flash would be needed, which would reduce flash power.
  • f/11, to get a dark enough background.
  • 200 ISO, since higher ISO would not have worked: lighter backgrounds would have resulted, necessitating smaller apertures

That last part is important: raising ISO is not a solution to the need to “nuke the sun”. Only more flash power is.

 

Filter question

A reader asked me this in an email, the other day:

hello , i was wondering how can you know how to get the right filter for your camera ?!

So that is an interesting question.

First, it is for the lens, not the camera. Each lens takes different filters.

There are two types of filters:

  • A UV filter is just for protection. I leave mine off, and only put them on when I am on the beach (as I hope to be as you read this), or when I am in a rainstorm, sandstorm or snowstorm. So I do have them, but do nto uyse much.
  • A polarizer – as you saw yesterday – is for turning skies blue and eliminating reflections.

But if you do not know what filter you need.. perhaps you do not need one at all. I don’t usually use any filters except a protection filter when I am in bad weather, as said above. Or a polarizer when I am shooting at mid day and want the skies to turn blue, or when I want water reflections to minimise.

As for how expensive a filter should be: Between $50 and $150, generally. Thin filters, used for wide angle lenses, cost more.

 

Traveling

As of today, I plan to be traveling for a week, so if posts are repeats, or delayed, you will know why.

Aircraft Landing (Photo: Michael Willems)

Aircraft Landing (Photo: Michael Willems)

Of course upon my return I hope to be able to show you some nice pictures.

In the mean time, a travel tip – and there will be a few more I should think.

TIP: when skies are blue, and you want contrast, use a polarizer. This is a filter that, when you turn it just the right way, removes non-metallic reflections and does this to the sky (especially at right angles to the sun):

Meaning a super-contrasty look between sky and clouds (even when shooting B&W).